Did Google Pull A Fast One With the Mobile Update?

The impact from the Google update known as Mobilegeddon could have been worse for many of the legal websites I have been tracking, since there were two of the search engine company’s updates that affected websites more at around the same time, but flew under the radar. As Google often does, for a number of reasons, they rolled out a bunch of updates all at once. What I saw impacting legal websites more than ever during this last series of updates, was an emphasis on on page factors like … [Read more…]

Google’s Mobilegeddon and How it Affects Your Website

It has now been a few weeks since Google’s algorithm update that appears to be finally rolled out. How did you do? Did you even know about it? Surely you noticed all the SERPS turbulence over the last few weeks, in particular how it showed variances from your desk top? Many website owners I know, including me, have been testing how compliant their website is for mobile-friendliness daily since it hit. Sites that aren’t mobile audience friendly will find a demotion in their rankings with this … [Read more…]

Google’s Local Pigeon Thinks Legal Directories are “Law Firms”?

By Attorney Michael Ehline: Pigeon brains are known for being, well, not too smart. So it should be no shock that an algo of the same name would be thinking that paid attorney directories are local lawyers. Let me explain. Several days ago, many of the C.O.L.T. members began notifying me of radical changes in local search.  I checked around on the Google Algorithm changes history, and could not find much talking about it, so I went to Mike Blumenthal’s blog and found this great article talking … [Read more…]

How A Lawyer Can Get an Unpaid Link from Another Relevant Website

By Michael P. Ehline, Esq. – Lawyers, especially PI lawyers, know that it is near impossible to get quality backlinks, unless your friends with every webmaster in town (And as will be discussed, the new “social media” friend-making, is exactly the same, but on a different medium.) In any event, getting a gratuitous link is virtually impossible.  In the words of Max Minzer, it must be “earned.” As the Marines might say, you have to “earn it” if you want the pride of being number one! And all … [Read more…]

Is Panda Dragging You Down For Duplicate Pages You Are Not Aware Exist?

Ignorance of the Law Is No Excuse By Andre van Wyk and foreword by Attorney Michael Ehline. It is a maxim of English Common Law that “Ignorance of the Law is No Excuse”(Ignorantia juris non excusat) The rationale of the doctrine is that if ignorance could excuse you from a crime like a murder, for example, or a wrongful death lawsuit, if civil, then a person could allege like Schultz from Hogan’s Heros, “I know nothing”, and defeat liability. So the law says your liable because … [Read more…]